| Seller Mistakes
Selling a house can be a roller coaster ride for any homeowner, but, with
the right preparation, it can be a very rewarding – and profitable - experience.
This special report lists five common mistakes sellers often make. Avoid these
pitfalls, and you’ll be ahead of the game.
1. Rushing on the price Take your time when
you’re setting the asking price of your home. This is a crucial step that
shouldn’t be rushed. It’s a tricky thing, and pricing too high is just as
dangerous as pricing too low.
The average buyer often looks at more than a dozen homes before making a
decision. That means buyers have the advantage of comparison shopping. If your
house isn’t reasonably priced, you may lose that perfect sale. Work with your
agent to set the very best asking price. 2. Thinking
first impressions don’t matter First impressions count in a big way!
If a seller hasn’t taken time to declutter and clean his house, he may lose the
sale before a walk-through even begins.
Buyers can’t help but respond to your home emotionally. It the house is messy
or there’s a strange smell coming from behind a closed door, they’ll likely make
a quick exit and look for another home.
It may take some elbow grease on your part, but any effort you invest into
preparing your home will pay off in the long run. These quick and simple steps
will help you spruce up in no time.
On the outside: • Cut and edge your grass • Remove any clutter
from your yard • Trim hedges • Weed gardens • Wash steps, windows,
railings, doors, etc • Paint if needed • Remove unnecessary clutter from
garages
And inside: • Keep the home clean • Shampoo carpets • Clean
tubs, toilets and showers and hang fresh towels • Oil squeaky doors • Turn
on inside and outside lights • Have soft music playing • Make sure the
house smells good • Keep pets in separate area • Open shades and
draperies • Open all doors inside home.
When buyers preview your home, they’re more comfortable and will spend more
time when you’re not around. This would be a good time to run those errands or
walk the dog. 3. Keeping a low profile It’s
a competitive market out there, and this isn’t the time for you – or your real
eastate agent – to become a shrinking violet. You want someone who will shout
your home’s praises from the rooftops. Make sure your agent takes
full advantage of all the marketing tools he or she can.
The majority of homebuyers start their search on the Internet. Is your agent
taking advantage of that technology? Does your agent have a website? Can
potential buyers easily find your home listed in a search and find feature? Once
they do, is it easy to contact your agent for information? Does your REALTOR®
include enough detailed information about your home in the marketing materials?
Buyers are often impatient and won’t take kindly to waiting for an agent to call
back with information. They want to access facts about your home quickly and
easily – or they might move on.
4. Breezing through the
contract Don’t make the mistake of taking the contract lightly.
Protect yourself and go over it with a fine-tooth comb. It’s important that all
of the costs, terms and responsibilities are included.
Have you disclosed everything about your home? Share all known defects with
your buyer in writing. It will protect you if she later becomes
dissatisfied.
5. Choosing the Wrong Agent This is
the time for you, the seller, to shop around. You’ll spend a lot of time with
the real estate agent you choose, so make sure he or she is someone you enjoy
being around and can trust.
Ask lots of questions. Are your communication styles similar? Do your
schedules mesh? Is there an easy way to contact the agent? Is he or she someone
others have recommended? Does she know the local area and the housing market?
What are the agent’s marketing strategies?
Take your time and find an agent you enjoy and trust.
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